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Online technology namely, capture pages, automated follow up, digital delivery, audio and even video can make the entire process automated and available to your prospects online 24 hours a day, weather they are around the world or down the street. You can even expand your interactivity with blogs, posting on forums, creating your own pod cast or even video series. Online technology can help you build better relationships with your prospects and your customers while you are not there, giving your more time to run your business.Automated online tools do not have to be a replacement for personal contact. You already know how critical that is for your business. They can however really enhance your ability to connect, establish credibility and deliver value to the very people who are seeking your solution. The key in choosing the right online tools to use for your business often comes down to this: Examine your strengths and your expertise and decide how you would like to share that with potential customers. Do you enjoy writing, then sit down and write 5 articles that you can post on your website for people to download. Are you more comfortable speaking, then simply record an audio report or have someone tape your next speaking even and make it available. Perhaps you like to gather several other experts in your field and interview them and make that recording or a transcript available to your prospects. There is no doubt that you have a wealth of knowledge and expertise that your prospects or potential customers are dying to learn about. The tools available for businesses today using internet technology can make your website an attractive beacon for customers. By leveraging your time and energy with automated tools, you’ll find you have more time and energy when you are ready to sit down with your clients.

Every business owner today knows that their is powerful opportunities to market to their customers using the internet. More and more businesses are turning to the internet to establish relationships, build credibility and capture prospects information to get a foothold in their market. Finding the right tool to market your business online can be challenging even if you have an experienced webmaster on your team. Many businesses become overwhelmed with the sheer number of options available and the level of technical prowess that it takes to make them work effectively. Unfortunately the most common side effect is that many business owners who could substantially benefit from using online marketing tools get overwhelmed, frustrated, discouraged and give up. After all, their clients –for the most part - are local. It seems like a lot of effort to go through, especially if you don’t even know if the people next door use the internet to look for you. Another issue is choosing the program online that really works with you and your business, for example: Blogs are a great tool, however, if you hate writing and are always burdened with deadlines it might not be the best tool for you. A common misconception many business owners have about using the web to market their services is: the only way to market your business online is using the search engines. This can be a great tool, but it is certainly not the only one to look at using when you are trying to market to the people next door. For example: right now you probably have a business website. Unless you actively promote it online the only people going there are the people you are personally sending through off line tactics like: business cards, direct mail, ads in the paper etc.The key here is to leverage tools the internet can provide that can help you establish relationships, capture leads and provide value. The bottom line is, its not how many people that go to your website that matters, its how many customers you acquire as a result of the process.By focusing on driving traffic rather then establishing relationships with the people that are already coming to your website, you could be ignoring the most valuable lead generation tool that you have: A web site that generates leads and converts them into customers.

If you go 2 posts back, you will ahve the beginning of this article 

continu…

If your website is still a very pretty paperweight let me suggest three things that will help you turn a static site into a magnet for new business. The first is to create an irresistible giveaway product. No, it doesn’t have to be an all expense paid vacation to Tahiti because most likely what your target group really wants is great information - so give it to them. Write an ebook, special report or educational series.

Next, create a capture page that is designed to do only ONE thing – trade your irresistible giveaway for their name and email address. Ok, it’s irritating, but if your info is juicy enough (include a teaser or table of contents) then your prospects will gladly participate and add a link to this page all over you site.

Third use an automated digital delivery system so the whole thing runs on autopilot. The most common for this purpose is an autoresponder service. This will allow you to set up the sign up box and automatically deliver your product. Best of all you can set up another sequence that will drip market your prospects. Once the system is set up – it literally runs by itself. All you do is direct people to your irresistible giveaway.

Don’t let the vast array of online media tools stop you from jumping into the web to catch a few new clients. Start with something simple and build from there. Remember your most valuable giveaway is your expertise and experience  when you let people get a taste of just how much you have to offer don’t be surprised if the damn just breaks open.

Read the psot above to get the first section.

The problem for many business people is that the medium is SO huge and the tools that are available spring up and change rapidly. Businesses get lost in the sheer number of options available. Too many new technologies coupled with information overload stops many businesses from using internet tools at all. Don’t let the vast array of technologies keep you from using the internet to get new clients. There are tool available to you right now that only 5 years ago would have cost hundreds of thousands of dollars to create. You can use the same technologies to compete with any size competitor and win.

But which technologies? …Should you focus on articles, SEO, email, websites, newsletters, banners, ezines, audio, RSS, video, blogs, vlogs, myspace, youtube, adwords, social networking or podcasting? How do you know which tools will really help your business capture qualified leads that turn into face to face meetings or jobs? You could literally spend all your time just researching the different options before you even begin to master just one of them. After all, you have a business to run as well, so it’s important to choose a solution that fits into your business and lifestyle or no matter how good it is - it just won’t work for you.

One reason consultants and trainers aren’t utilizing internet technology to get leads is because it is simply too overwhelming. Yes, you know you should have a newsletter or free report and you’ve heard that a blog would be a good idea too. You might have even considered creating an ebook, audio series or video for sale but the problem is finding the time and motivation to learn the technology or you may consider it too expensive to implement.

If you are a business consultant or corporate trainer you no doubt understand the importance of developing referrals relationships. In fact just about every service professional out there has one thing in common – a need for steady referrals and leads. That is why I am so mystified that so few experienced professionals choose to utilize the power of their website to capture and engage potential clients and referral sources. Did you know your website could create perfect referrals and attract new clients with people you haven’t even met yet – automatically 24/7?

Is your website sitting out there like a dumb blonde – pretty but useless?  “The biggest change is no longer focusing on user visits but rather the level of customer engagement.” says John Squire, senior VP-product strategy, GM marketing services, at Coremetrics. Many professionals view their websites like an expensive brochure, which by the way when was the last time a brochure got you a juicy consulting gig? Yes it is necessary to have a brochure style branding page but there are other ways to use the web to get clients – even if you are not technically savvy. First you must start to see the internet for what it is – a medium for sharing information, just like books, radio, TV and Films.

to be continued………

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Are you irresistible?No, not in that way

I mean to your target market!
Then it’s time to Work smarter

NOT harder!

I know you’ve heard that before, but

what does it really mean when it comes to getting more clients?
To cut to the chase it means

you have to be willing to DO something different!
Do you offer a professional service rather than a hard product?
Service providers face a specific challenge

That is often hard to overcome
This challenge is

“How to demonstrate the benefit the true value of your service”
Especially if it an intangible service like

consulting or alternative health practices
Also in networking situations where you have the

dreaded 30 second elevator speech to contend with.
If you have a hard time describing your service

in a sound bite

- chances are -

so do the people who want to refer you. 
Ignore this simple fact

and you will continue watch your competition

out spend and out maneuver you.
Make it easy for everyone-

Create an irresistible give away product.

(I suggest audio)

It makes the perfect referral tool.
Choose a topic that solves a problem or pain

for your target group.

Pack your fr*e high value gift full of meaty information

that over delivers the goods.
Build a Top Ten list or a juicy How-to CD.

Take their biggest challenge and solve it once and for all,
This will let them experience for themselves

just how much your expertise can help them

People will be impressed that you can afford

to give so much value freely

It gets you remembered and admired

Plus everybody,

including your referral partners

are more comfortable recommending

a product that is solid, valuable and free
You’ll finds yourself attracting the very best prospects

 - and these folks will joyfully walk directly to you

and right past your competition without even blinking.
Isn’t that worth becoming irresistible?
Here’s to your continued success

Take action

Yes, you heard me right- is your business avoiding using the internet to get customers and new clients? You might not think so - especially if you already have a website, but the fact is that 98% of all websites do absolutely NOTHING to generate leads, much less follow up with them.

That’s fine if you don’t need any new clients - or if your customers NEVER use the web, but the vast majority of businesses are basically just ignoring some powerful ( and cheap)  tools that could  be making them some serious money.

Are you ready to find out what you can do? 

Welcome to Marketing Secrets CD blog. Why marketing secrets? Well it is because I have noticed that many many MANY businesses still AREN”T using internet tools to  promote thier businesses - even to the people next door! The Secret isn’t in the marketing - it is in using tools that can crank up your lead generation and run automatically! 

Why CD? - Because I offer plenty of awesome info available on CD and download to help you do just that!