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Generate referrals 24/7 by choosing the right programs
by Jan Riley

If you are a industry specialist I know you understand the importance of generating referrals. In fact just about every service professional out there has one thing in common – a need for steady qualified leads. That is why I am so puzzled that so few professionals choose to use the power of their website to capture potential clients and attract qualified leads. Did you know your website could create perfect relationships and attract new clients that you haven’t even met yet – automatically 24/7?

Is your website sitting out there like a dumb blonde – pretty but useless?  Many professionals view their websites like an expensive brochure, which by the way when was the last time a brochure got you a juicy consulting gig?....read more


Here is a wonderful article about shifting your midset around selling your services. C.J. Hayden has a great way of putting it into a new perspective and helping you create a positive association around promoting your business.

Stop Selling And Start Serving

By C.J. Hayden

"I don't like to sell."

"Asking people for business makes me uncomfortable."

"Selling feels manipulative and sleazy."

"I'm good at what I do. Why don't clients just come to me?"

If any of these thoughts seem familiar, you may be stuck in an outdated perspective about selling that is holding back your success.

Traditional sales models invoked adversarial images, as if selling were a battle between you and your prospects: "hook the client," "convince prospects to buy," "overcome their objections," and "get past their resistance."

This variety of selling is rarely even taught any more, but the images persist, and unfortunately, so do some of the manipulative sales practices they represent. But just because you see them used doesn't mean they are effective ...read more


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