Here is where you can read great articles to get you motivated about marketing your business!
Generate referrals 24/7 by choosing the right programs
by Jan Riley
If you are a industry specialist I know you understand the importance
of generating referrals. In fact just about every service professional
out there has one thing in common – a need for steady qualified
leads. That is why I am so puzzled that so few professionals choose to
use the power of their website to capture potential clients and attract
qualified leads. Did you know your website could create perfect
relationships and attract new clients that you haven’t even met
yet – automatically 24/7?
Is your website sitting out there like a dumb blonde – pretty but
useless? Many professionals view their websites like an expensive
brochure, which by the way when was the last time a brochure got you a
juicy consulting gig?....read more
Here is a wonderful article
about shifting your midset around selling your services. C.J. Hayden
has a great way of putting it into a new perspective and helping you
create a positive association around promoting your business.
Stop
Selling And Start Serving
By C.J. Hayden
"I don't like to sell."
"Asking people for business
makes me uncomfortable."
"Selling feels manipulative and
sleazy."
"I'm good at what I do. Why
don't clients just come to me?"
If any of these thoughts seem
familiar, you may be stuck in an outdated perspective about selling that is
holding back your success.
Traditional sales models invoked
adversarial images, as if selling were a battle between you and your prospects:
"hook the client," "convince prospects to buy,"
"overcome their objections," and "get past their
resistance."
This variety of selling is rarely
even taught any more, but the images persist, and unfortunately, so do some of
the manipulative sales practices they represent. But just because you see them
used doesn't mean they are effective
...read more
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